视频丨国色“添香” 牡丹花成村民“致富花”

Core Insights - The article highlights the thriving peony industry in Wangqiao Village, Heze, with an expected 25,000 pots of forced peonies to be sold this year, reflecting the flower's popularity due to its auspicious symbolism [2][4] Industry Overview - The peony flowering period typically occurs in April, but through temperature and humidity control in greenhouses, flowers can be forced to bloom in winter [4] - The "old pot" peonies, which have developed root systems over 1-2 years, can extend their blooming period by 7-10 days, enhancing their market appeal [6] Sales and Distribution - The introduction of live-streaming sales has significantly improved sales efficiency, increasing overall sales by 20% and covering all major cities in China [10] - The establishment of dedicated packaging for peonies allows for efficient order fulfillment, with next-day delivery within Shandong Province and two-day delivery to other provinces [12] Economic Impact - The annual sales revenue for Wangqiao Village's New Year flowers is projected to reach 3.6 million yuan, creating over 200 jobs [14] - By 2025, Heze is expected to sell 600,000 pots of forced peonies, capturing over 60% of the domestic market, with the peony industry generating over 13 billion yuan in value last year [14]