Zhong Guo Jin Rong Xin Xi Wang·2026-01-23 13:39Core Viewpoint - The Minsheng Bank Jinan Daguan Garden Branch has launched a financial consumer rights protection activity aimed at enhancing public financial literacy and risk prevention capabilities, focusing on key groups such as the elderly and new citizens [1][2]. Group 1: Activity Overview - The bank organized a volunteer team to address community residents' needs, emphasizing the prevention of telecom fraud, identification of illegal fundraising, protection of personal information, and the eight basic rights of financial consumers [1]. - The activity included distributing over 200 promotional materials and engaging with more than 100 residents, effectively reaching around 400 community members [2]. Group 2: Educational Content - The bank provided detailed explanations of common fraud schemes such as "high-interest investments," "impersonating customer service for refunds," and "false elderly investment," highlighting the anti-fraud mantra: "do not trust, do not disclose, do not transfer" [1]. - Volunteers offered one-on-one guidance to the elderly on using mobile banking security features, demonstrating how to check account details and set transaction limits [1]. Group 3: Engagement and Feedback - The bank incorporated interactive elements like financial knowledge quizzes and anti-fraud scenario simulations to make learning enjoyable for residents [2]. - The initiative received positive feedback from the community, addressing the challenges of understanding financial knowledge and identifying risk traps [2]. Group 4: Future Plans - The bank plans to establish a long-term mechanism for financial knowledge dissemination, regularly conducting outreach activities in communities, business circles, and senior universities to further enrich the content and forms of financial consumer protection education [2].