云南迪庆2025年游客逾3600万人次 增速全省第一

Core Viewpoint - The tourism industry in Diqing Prefecture is experiencing significant growth, with a focus on transforming from a "ticket economy" to a "comprehensive consumption economy" by innovating tourism products and enhancing brand recognition [1][3][4]. Group 1: Tourism Growth and Development - In 2025, Diqing Prefecture aims to receive over 36 million tourists, marking a year-on-year increase of 16.43%, the highest growth rate in the province [1]. - The region is leveraging its renowned "Shangri-La" brand and various natural attractions to attract visitors, promoting a lifestyle associated with Yunnan [1][3]. Group 2: Product and Service Innovation - Diqing is diversifying its tourism offerings with new products such as snow viewing, bird watching, and cultural festivals, including the Shangri-La Horse Racing Festival and the Mushroom Food Festival [3]. - The introduction of new travel models, such as "intangible cultural heritage + travel" and "mountaineering + travel," aims to enhance visitor experiences and promote longer stays [3][4]. Group 3: Marketing and International Outreach - The prefecture is actively promoting its tourism resources through marketing campaigns in major cities like Shanghai and Beijing, as well as international outreach in Malaysia and Thailand [4]. - In 2025, Diqing expects to welcome 472,600 inbound tourists, reflecting a substantial year-on-year growth of 56.71%, indicating an increasing international market influence [4]. Group 4: Infrastructure and Training - New transportation initiatives, such as direct scenic area buses and night tours, are being implemented to enhance the travel experience [4]. - The region is investing in training for tour guides and hospitality staff, with over 700 training sessions conducted to improve service quality and operational standards [4].