七鲜小厨北上广深等五城新店齐开

Core Insights - JD's quality dining brand, Qixian Xiaochu, is accelerating its national expansion with new store openings in multiple cities, marking a new phase in its nationwide layout [1][4] Group 1: Expansion Strategy - Qixian Xiaochu has opened 30 stores in Beijing within four months and launched its first store in Harbin, followed by simultaneous openings in Shenzhen, Shanghai, and Guangzhou, indicating a robust growth strategy [1] - The brand aims to recruit business partners nationwide, with plans to establish a presence in all first- and second-tier cities by the end of 2026 [3] Group 2: Marketing Initiatives - A promotional event titled "Laba Na Xian Fu Shi Shi Jie 'Zhou' Quan" will be held from January 25 to January 27, offering free congee and rice to customers who order from the JD app, with a total of 60,000 portions distributed across five cities [2] Group 3: Quality and Safety Standards - Qixian Xiaochu has implemented a "5×2 Food Safety Management Rule," which includes five categories with two visible safety measures each, ensuring transparency and quality from ingredient sourcing to delivery [3] - The brand emphasizes fresh cooking, ingredient transparency, and rigorous safety protocols, including the use of non-GMO soybean oil and antibiotic-free eggs, to meet consumer demands for safe and healthy dining options [3]