马上入川、蜀里过年，四川迎春文旅促消费活动大幕开启

Core Insights - The 32nd Zigong International Dinosaur Lantern Festival and the provincial Spring Festival cultural tourism promotion activities were launched on January 23, marking the beginning of the New Year celebrations in Sichuan [1] - Over 2,400 cultural tourism activities will be held across the province during the Spring Festival, utilizing a "1+10+N" matrix to attract visitors to experience the festive atmosphere in Sichuan [1] Group 1: Lantern Festival and Cultural Activities - The Zigong lanterns, known as "the world's first lantern," were lit, showcasing a blend of traditional craftsmanship and modern technology for an immersive experience [2] - A total of 100 lantern festivals will be held across Sichuan, enhancing the unique festive flavor of the New Year [4] - Various traditional activities such as temple fairs, shopping events, and folk customs will be organized, including 49 "New Year Shopping Month" events and over 400 promotional activities [4] Group 2: Winter Sports and Wellness - The province will host a "Winter Sports Season" with over 100 "Ice + Snow" activities at 20 key ski resorts, allowing visitors to enjoy winter sports and relax in 16 hot springs [4] - The combination of winter sports and wellness experiences is highlighted as a unique feature of Sichuan during the Spring Festival [4] Group 3: Promotional Offers and Incentives - The provincial government is launching the "Come to Sichuan, Hello Sichuan" series of promotional policies with an investment exceeding 40 million yuan, including various discounts and benefits [5] - 20 million yuan in cultural tourism consumption vouchers and 16 million yuan in movie consumption vouchers will be distributed, along with 100,000 free tickets to attractions across 21 cities [5] - Additional promotional activities include free tickets for specific attractions and unique offers for visitors, enhancing the overall appeal of the region [5] Group 4: Collaborative Tourism Initiatives - A joint tourism initiative between Sichuan and Chongqing will offer a "One Ticket to Tour Sichuan and Chongqing" experience, providing visitors with a comprehensive travel experience [6] - This initiative aims to enhance visitor satisfaction by allowing them to explore both regions seamlessly [6] Group 5: Overall Invitation to Tourists - Sichuan is actively inviting tourists to experience its rich cultural heritage and beautiful landscapes during the Spring Festival, emphasizing the warmth and hospitality of the region [7]