Ulta Beauty to Enter the UAE at Mall of the Emirates as Expansion in the Middle East Continues in Partnership With Alshaya Group

Core Insights - Ulta Beauty is set to enter the UAE market with its first store opening at Mall of the Emirates on January 29, 2026, in partnership with Alshaya Group, marking a significant step in its global expansion strategy [1][5] Group 1: Company Expansion - The opening in the UAE follows Ulta Beauty's first store launch in Kuwait on November 7, 2025, and will be succeeded by additional stores in Dubai Mall and Red Sea Mall in Jeddah [1][5] - Ulta Beauty aims to enhance its presence in the Middle East with further store openings planned, including Dubai Mall on March 27, 2026, and Red Sea Mall on May 7, 2026 [5] Group 2: Product Offering - The Mall of the Emirates store will feature a comprehensive beauty destination, offering a wide range of products including makeup, skincare, hair care, and fragrance from both prestige and emerging brands [2] - Exclusive US brands such as Ulta Beauty Collection, Ôrbella, and Morphe will be available alongside global favorites like Peter Thomas Roth and RMS, as well as new local brands [2] Group 3: Launch Events - To celebrate its UAE debut, Ulta Beauty will host a series of prelaunch and launch week events, featuring regional beauty brand founders and live demonstrations [3][4] - The launch will include appearances by notable figures such as actress Nadine Njeim and singer Balqees Fathi, enhancing community engagement and brand visibility [3][4] Group 4: Partnership and Leadership - Alshaya Group's CEO John Hadden expressed pride in partnering with Ulta Beauty, emphasizing the significance of this launch for their beauty portfolio and customer experience in the region [5] - Ulta Beauty's President Kecia Steelman highlighted the UAE launch as a milestone in their Middle East expansion, focusing on creating a unique beauty experience [5][6]