Authentic and Guess? Co-Founders Maurice and Paul Marciano Complete Transaction to Take Guess?
GuessGuess(US:GES) Businesswire·2026-01-23 14:01

Core Insights - Authentic Brands Group has completed the acquisition of Guess?, Inc., taking it private, with Authentic owning 51% of Guess?'s intellectual property and existing shareholders retaining 49% [1][2] - Guess? has $6 billion in global retail-equivalent sales, making it Authentic's second-largest brand and increasing Authentic's total annual retail sales to $38 billion globally [1] Company Overview - Current management of Guess? retains 100% ownership of the operating company and will continue to manage its operations, with Switzerland serving as a central hub for global strategic direction [2] - Guess? is recognized for its strong leadership, heritage, and extensive licensing network, which positions it well for future growth [3] Strategic Vision - Authentic's CEO emphasized the brand's strong foundation and potential for growth, highlighting the importance of maintaining Guess?'s brand identity while expanding its market presence [3] - The partnership aims to enhance customer experience, strengthen brand partnerships, and leverage Authentic's resources for new growth opportunities [3] Market Position - Authentic Brands Group operates a diversified portfolio of over 50 brands, generating more than $38 billion in annual retail sales through a vast network of licensing partners [5][6] - Guess? designs and distributes a wide range of lifestyle products and operates over 1,000 retail stores globally, with a presence in approximately 100 countries [8]

Authentic and Guess? Co-Founders Maurice and Paul Marciano Complete Transaction to Take Guess? - Reportify