Core Viewpoint - The 2026 "Su Pin e Qi Gou Huan Ju Nian Huo Jie" and Nanjing's "Four Seasons Have an Appointment. Digital Enjoyment of the New Year" consumption season aims to stimulate the Spring Festival consumption market through various promotional activities and collaborations between local and online platforms [1][3]. Group 1: Event Launch and Objectives - The event is designed to activate the Spring Festival consumption market by focusing on immediate retail, platform promotions, and consumer assistance [3]. - The Nanjing Municipal Bureau of Commerce announced over 400 unique promotional activities across various sectors to enhance consumer engagement [3]. Group 2: Consumer Incentives and Promotions - The event includes significant subsidies for large purchases, such as up to 20,000 yuan for car trade-ins and 1,500 yuan for energy-efficient appliances [5]. - A food festival featuring 136 local delicacies will take place, with various dining establishments offering special New Year meal packages [5]. Group 3: E-commerce and Offline Integration - Major e-commerce platforms like Taobao and JD.com are promoting the event with various discounts and instant delivery services to meet consumer demand [6][7]. - Other platforms, including Suning and Meituan, are also launching substantial promotional campaigns to enhance consumer spending [6]. Group 4: Cultural and Thematic Activities - The event will feature cultural activities such as the Qinhuai Lantern Festival and various sports events to enrich the consumer experience [5]. - The integration of traditional and modern elements aims to create a vibrant atmosphere for both local residents and tourists [5][8]. Group 5: Cross-Border and Local Product Promotion - The event will showcase cross-border products from Central Asia and Eastern Europe, enhancing the diversity of offerings available to consumers [8]. - Local markets will host themed exhibitions and interactive entertainment to attract shoppers and promote regional specialties [8][9].
江苏启动“苏品e齐购 欢聚年货节”活动 南京超400场特色促销活动等你来