高端鲜奶新标杆再启新程：每日鲜语官宣肖战全新代言，共塑品质新时代

Core Viewpoint - The high-end fresh milk brand Daily Fresh Language has appointed young actor and singer Xiao Zhan as its new brand ambassador, aiming to embody the brand's spirit of continuous improvement and pursuit of higher quality [1] Group 1: Brand Strategy - Daily Fresh Language has established a dual ambassador strategy with actors Tang Wei and Xiao Zhan to promote its theme of "New Year, New Benchmark, Starting Towards Higher" [1] - The brand's mission is to provide Chinese consumers with the highest quality fresh milk, positioning itself as a "new benchmark for high-end fresh milk" [1] Group 2: Product Launch - The newly launched product, Fresh Language · Cloud Organic A2 Fresh Milk, reflects the brand's commitment to high-quality standards, sourced from organic pastures at altitudes above 1,000 meters [2] - The product features 100% A2β casein protein with a protein content of 4.0 grams per 100ml, ensuring better absorption by the human body [2] - The entire production process is certified by Zhonglv Huaxia, ensuring 100% traceability from pasture selection to cow feeding, supported by over 360 quality control measures [2] Group 3: Marketing and Consumer Engagement - A new TV commercial and creative blessing video featuring Xiao Zhan has been released, showcasing the interaction with natural elements in a high-altitude pasture [2] - Daily Fresh Language has introduced a limited edition New Year bottle design that reveals warm blessings as the product is consumed, enhancing the drinking experience [3] - The brand has launched an interactive "物码" New Year campaign, allowing consumers to scan a QR code for instant rewards and to create a personalized electronic family photo [3] Group 4: Quality Assurance - The brand's commitment to excellence is supported by its "Full Chain and Full Dimension Seven Benchmark" system, which ensures high standards from pasture to table [3] - This system encompasses seven dimensions: pasture, milk source, speed, technology, nutrition, taste, and responsibility (ESG), ensuring that every bottle meets benchmark quality [3]