《2025保险数字信任蓝皮书》:“消费者关注点全景地图”发布,蚂蚁保等入选优秀行业案例
Zhong Guo Xin Wen Wang·2026-01-23 14:50

Core Insights - The "2025 Insurance Digital Trust Blue Book" released by Fudan University highlights the importance of consumer rights protection and information disclosure in the rapidly growing internet insurance sector [1][2] Group 1: Consumer Focus and Service Comparison - The Blue Book presents a "Consumer Attention Panorama" that systematically analyzes consumer concerns across various insurance stages, identifying key issues in sales, claims, and service [1] - Ant Financial's insurance platform, Ant Insurance, is recognized as an exemplary service case, showcasing effective pre-sale and post-sale management techniques [2] Group 2: Technological Advancements and Consumer Trust - The report indicates that advancements in AI and technology are breaking down traditional barriers in the insurance market, enhancing transparency and consumer understanding [2] - Ant Insurance's traceable management technology ensures that the information consumers view is accurate and consistent, achieving a traceability success rate of over 99.8% in 2024 [2] Group 3: Regulatory Trends and Industry Growth - The frequency of keywords like "compliance," "traceability," and "consumer rights" in regulatory documents has increased over the past five years, indicating a shift from encouraging innovation to promoting regulated development [4] - The internet insurance sector is expected to experience an average annual growth rate of 15% to 20% over the next five years, with total premiums projected to exceed one trillion [4] Group 4: Ecosystem Development and Digital Transformation - Internet insurance platforms are evolving into crucial connectors and amplifiers within the insurance ecosystem, contributing to digital upgrades across the industry [4] - Ant Insurance is leading the way in driving digital transformation, benefiting both large and small insurance companies, and enhancing market transparency and inclusive finance [4]