Core Viewpoint - Siemens has launched the innovative "Steamed Linglong" drawer steamer, designed to meet the dual needs of health-conscious Chinese consumers and space optimization in small kitchens, marking a significant advancement in kitchen appliance technology [1][3]. Product Features - The "Steamed Linglong" features a compact design with a thickness of only 14.1 cm, allowing it to seamlessly integrate into modern kitchens [1]. - It boasts a powerful 1560W steam generator that can reach near working temperature in under 100 seconds, reducing cooking time by up to 30% compared to traditional steamers [1]. - The product utilizes a German PID 2.0 algorithm and real-time temperature control system, maintaining temperature fluctuations within ±1°C to ensure optimal cooking results [1]. - It releases approximately 1.2 liters of high-density steam per second, preserving the natural color and nutrients of the food [1]. Market Response - The product has generated significant interest on its first day of display at JD MALL, with consumers appreciating its space-saving design and ease of use [2]. - Customers have highlighted the convenience of the product, particularly for families, as it allows for quick meal preparation [2]. Sales and Promotions - The introductory price for the "Steamed Linglong" is set at 5990 yuan, with promotional offers including a choice of a high-end air fryer or a blender for customers who pay a deposit in-store [2]. - Additional services include free cabinet renovation consultations and a 100-day free trial period, enhancing customer experience and reducing purchase hesitations [2]. Industry Context - The launch aligns with the "Healthy China Initiative," as steaming has become a mainstream cooking method in first-tier and new first-tier cities, addressing the limitations of traditional large steamers [3]. - Siemens leverages its century-long expertise in steam and baking technology to redefine consumer perceptions of steamers, focusing on practical solutions for modern cooking challenges [3].
颠覆传统蒸箱!西门子“蒸玲珑”抽屉蒸箱京东线上线下独家首发