政协委员姚永海建议：打造无锡“老字号街区”，做靓特色消费名片

Core Viewpoint - Wuxi's time-honored brands have shown significant growth in sales, but face challenges such as lack of urban cohesion, talent succession issues, and insufficient innovation capabilities [1][2] Group 1: Development and Growth - Wuxi currently has 75 time-honored enterprises, including 11 "Chinese Time-Honored Brands" and 33 "Jiangsu Time-Honored Brands" [1] - From 2019 to 2023, the total sales of Wuxi's time-honored enterprises increased from 2.57 billion to 3.22 billion yuan, indicating strong development [1] Group 2: Challenges and Recommendations - Challenges include urban cohesion deficits, talent succession gaps, and a lack of innovation [1] - Recommendations include enhancing support for innovation in time-honored brands through collaboration among government, enterprises, and society [1] - Suggestions for creating specialized commercial streets that integrate business, tourism, and culture, modeled after successful examples from other cities [1] Group 3: Policy and Digital Empowerment - The government should provide differentiated policy support, such as rent reductions and relaxed approval for exterior decorations, to lower costs for enterprises [2] - Strengthening brand promotion by exploring product history and cultural stories to enhance brand appeal [2] - Establishing a database for time-honored brands and leveraging digital technology to understand consumer preferences and improve customer experience [2]