Ulta Beauty Boosts Middle East Expansion, Now Lands In Dubai

Core Insights - Ulta Beauty, Inc. has announced its first store opening in the United Arab Emirates, set to debut at Mall of the Emirates on January 29, in partnership with Alshaya Group [1] - The UAE store will follow the opening of Ulta's first Middle East store in Kuwait, which launched in November 2025 [1] - The company plans to expand further in the region with additional stores at Dubai Mall and Red Sea Mall in Jeddah later in 2026 [2] Product Offering - The UAE store will feature a wide range of products including makeup, skincare, hair care, fragrance, and beauty services [2] - The curated assortment will include products from both prestige and emerging brands, such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, and LolaVie [2] - Global brands like Peter Thomas Roth and RMS will also be available alongside local labels [3] Events and Promotions - Ulta Beauty will host pre-launch and launch-week events featuring live demonstrations and appearances by regional founders [4] - The opening day will feature an appearance by actress Nadine Njeim, founder of Nadine Njeim Beauty [4] - Events from January 30 to February 7 will include product demonstrations and showcases of local entrepreneurs [4] Company Performance - Following the announcement, Ulta Beauty shares increased by 0.79%, trading at $687.16 [5]