The future of shopping has arrived — and Google wants to run it

Alphabet 's Google has moved beyond the search bar, positioning itself as the lead architect of "agentic commerce." In this new world, AI not only suggests what you buy but executes the purchase for you. For years, online retail has operated under a predictable platform: Shoppers search, click through the results, and complete checkout on the retailer's website. Agentic commerce is rewriting those steps. Instead of manually navigating the results, consumers will rely on artificial intelligence agents that c ...