MEDIROM Forms New Special Mission Team to Drive World ID Adoption Across 3,000 Locations Through Partnership with Tools for Humanity

Core Viewpoint - MEDIROM Healthcare Technologies Inc. has entered into a Master Service Agreement with Tools for Humanity and the World Foundation to support the adoption of World ID by installing Orb devices across 3,000 locations in Japan [2][3]. Group 1: Company Overview - MEDIROM is engaged in diversified healthcare businesses and operates approximately 300 wellness salons under the "Re.Ra.Ku" brand [10]. - The company has expanded into HealthTech since 2015, offering on-demand training apps and manufacturing health-related devices like the "MOTHER Bracelet" [10]. Group 2: Partnership and Deployment Strategy - The deployment of Orbs will begin with over 150 wellness centers operated by MEDIROM, with plans to expand to approximately 300 centers across the Re.Ra.Ku Group [4]. - MEDIROM aims to collaborate with member stores of the Japan Relaxation Industry Association and other retail providers to achieve nationwide coverage of approximately 3,000 locations [4][5]. Group 3: Technology and Product Details - The Orb device allows individuals to verify their uniqueness and create a secure World ID on their phones, facilitating the adoption of World ID [3]. - Tools for Humanity, co-founded by Sam Altman and Alex Blania, is responsible for the development of the World Project and operates the World App [8].