Group 1 - Jilin Province aims to attract over 180 million ice and snow tourists this winter season, with total spending expected to exceed 330 billion yuan [1] - The province boasts over 300 kilometers of ski trails and the longest aerial cableway network in the country, with five national-level ski resorts [1] - New ice and snow tourism products and experiences, such as rime drifting and snowfield exploration, are being introduced to enhance consumer engagement [1] Group 2 - The 33rd Winter Universiade will take place in Changchun in 2027, with over 100 ice and snow events planned in Changchun and Jilin cities, and an additional 300 events across the province [2] - The provincial government is focused on transforming "cold resources" into "hot industries" to stimulate tourism consumption and enhance the ice and snow economy [2] - Jilin Province is committed to building a world-class ice and snow brand and tourism destination, aligning with the philosophy that "ice and snow resources can also be valuable assets" [2]
业态更丰富 产品有新意 吉林释放冰雪消费活力
Xin Lang Cai Jing·2026-01-23 22:58