“赛事＋”，解锁崇礼旅游热流量密码

Core Insights - The tourism in Chongli has transformed from a seasonal peak to year-round popularity, with visitor numbers expected to exceed 10 million by 2025 and significant growth in total tourism expenditure [3][4][6] Group 1: Impact of Winter Olympics - The successful hosting of the Winter Olympics has sustained Chongli's tourism momentum, with a continuous increase in annual visitor numbers [3][4] - Chongli is leveraging the Winter Olympics legacy by hosting various sports events, which has become a key driver for post-Olympic economic development [4][6] - The average stay of visitors during major events has increased to 4.2 days, leading to a 65% rise in local dining and accommodation spending [6] Group 2: Outdoor Sports Development - Chongli is expanding its outdoor sports offerings, with summer tourism gaining traction alongside winter activities, marking a shift to year-round tourism [7][8] - The region's favorable climate and ecological conditions support the growth of summer tourism, with 4.3 million summer visitors recorded in 2024, surpassing winter visitors for the first time [8] Group 3: Enhancing Visitor Experience - Chongli is continuously innovating its tourism products and services, with new offerings like the popular "color pepper coffee" attracting visitors [9][10] - Ski resorts are enhancing their facilities and services to cater to diverse visitor needs, ensuring a comprehensive experience across all age groups and skill levels [10][11] - Transportation services have been upgraded to facilitate easier access to ski resorts, including direct transport options from major cities [11]