福瑞达跨界融合破局 “工业旅游+直播研学” 打造美妆产业新生态

Core Insights - The company is transforming traditional manufacturing perceptions by integrating industrial tourism with educational experiences, creating a multifaceted ecosystem that appeals to diverse audiences [1][3][6] Group 1: Industrial Tourism Development - The company has redefined factory visits by combining smart factories, beauty technology exhibitions, and educational programs, making factories attractive tourist destinations [1] - In the summer of 2025, the company’s beauty technology museum received over 150 groups and nearly 5,000 visitors, showcasing its successful engagement with families, students, and corporate clients [1] - The service team is trained to ensure high-quality experiences, balancing roles in guiding, reception, sales, and facility maintenance, which has garnered market recognition [1] Group 2: Digital Transformation and E-commerce - The company is extending its service chain by merging industrial tourism with digital transformation needs, exemplified by a recent entrepreneurial training event that focused on live-streaming growth strategies [2][3] - Participants learned about the company's 30 years of industry experience and its skincare technology system, emphasizing the importance of product quality in driving live-streaming success [2] - The training included practical sessions on live-streaming setup and marketing strategies, providing actionable insights for traditional businesses [4] Group 3: Future Strategies and Innovations - The company aims to solidify its position as "China's first beauty technology hub" by enhancing visitor experiences and deepening collaborations with educational institutions [5] - Plans include developing virtual factories and personalized product recommendations using emotional recognition technology, merging technology with consumer engagement [5] - The company is committed to optimizing its marketing strategies to create a closed-loop system that enhances brand and product strength, offering replicable models for traditional manufacturing upgrades [5][6]