苏州大米也能成为特色IP 朱赟德代表建议设立“苏州地产优质稻米产业升级专项基金”

Core Viewpoint - Suzhou's rice industry faces challenges such as high labor and agricultural input costs, leading to low profitability for farmers. A comprehensive upgrade of the local premium rice industry is proposed to enhance brand recognition and economic benefits for growers [1][2]. Group 1: Industry Challenges - The local rice industry is experiencing high costs and insufficient pricing, resulting in a "high cost, low return" situation for farmers [1]. - There is a need for policy coordination, resource integration, and mechanism support to promote the branding, scaling, and industrialization of Suzhou's premium rice [1]. Group 2: Proposed Solutions - Establishment of a "Suzhou Premium Rice Industry Upgrade Special Fund" to support areas with a solid industrial foundation, focusing on high-standard farmland improvement, quality variety promotion, processing capability enhancement, and talent cultivation [2]. - Integration of the city's rice brand resources to strengthen the "Suzhou Rice" public brand, allowing leading enterprises to operate the brand and improve the traceability system across the entire production chain [2]. Group 3: Cultural and Tourism Integration - Deepening cultural empowerment by exploring Wu farming culture and incorporating Suzhou rice elements into rural tourism routes, creating projects that combine rice field sightseeing, agricultural experiences, and educational activities [2]. - The aim is to establish Suzhou rice as a distinctive cultural IP that embodies the essence of Jiangnan culture [2].