冬日消费，创意满满：新场景新业态带来新体验

Core Insights - The winter season has seen a surge in creative consumption experiences, blending ice and snow tourism with warm winter activities, leading to significant consumer engagement and spending [3][6]. Group 1: Ice and Snow Tourism - Jilin Province has become a popular destination for ice and snow tourism, offering diverse activities such as ice sculpture viewing and skiing, attracting visitors from various cities [4][5]. - The province hosted over 800 ice and snow events this season, creating more than 400 tourism products aimed at families, children, and cultural experiences, resulting in a 45.1% year-on-year increase in revenue for monitored scenic spots [6]. - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan [6]. Group 2: Multi-Experience Offerings - In Nanjing, Jiangsu Province, the combination of hot springs and circus performances has become a popular family destination, with the local tourism area attracting over 1 million visitors annually and generating 150 million yuan in revenue [7]. - Jiangsu plans to host over 6,800 promotional consumption events by 2025, with various new consumption scenarios emerging [8]. Group 3: Culinary Innovations - In Chengdu, Sichuan Province, the unique "flower field hot pot" experience has gained popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower variety cultivated to bloom earlier [9][10]. - The restaurant industry in Chengdu is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, while Sichuan's overall restaurant revenue is expected to hit 402.67 billion yuan, growing by 3.7% [10].