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Group 1 - The event "Beng Beng Welcome Spring: 'Jia' Point Colorful New Year" will take place on January 24-25, 2026, at Jiaxing Eight Hundred Partners Huafu Store, aiming to create a festive atmosphere and promote public welfare through interactive experiences [1][5] - The event will feature a "flash store" with various interactive activities, including photo opportunities with the lottery mascot and a red envelope wall, enhancing the New Year experience [2] - The New Year market will include a variety of activities such as the distribution of handwritten "Fu" characters and the sale of lottery packages, transforming the lottery experience into a cultural and joyful celebration [3] Group 2 - Multiple interactive zones will be set up at the market, including a "Scratch Card Puzzle Challenge" and a "Lottery Basketball Game," allowing participants to engage in fun activities while learning about responsible lottery play [4] - The event will be free to enter and will feature a brand public welfare display area, promoting the social responsibility of the lottery and advocating for healthy living and rational lottery participation [5] - Online interaction will also be encouraged, with participants able to share their New Year shopping lists for a chance to win prizes, further enhancing community engagement [5]