张家港多措并举护航银发经济 精准破解老年群体消费痛点

Core Viewpoint - The aging population is driving the "silver economy," which is becoming a new engine for consumption and high-quality economic development. Zhangjiagang City is implementing a comprehensive strategy to enhance the shopping experience for the elderly, ensuring they have access to suitable products and services while feeling secure in their purchases [1]. Group 1: Upgrading Consumption Venues - Zhangjiagang's market regulatory department has initiated the upgrade of offline consumption venues, establishing dedicated areas for elderly consumers in supermarkets, pharmacies, and community canteens to enhance product visibility and quality assurance [2]. - The newly established silver consumption zones feature a range of products tailored for the elderly, including adaptive clothing, mobility aids, and nutritional foods, with strict adherence to quality and service standards [2]. - Pharmacies have introduced medication guidance areas where pharmacists provide personalized consultations, ensuring safe medication use for the elderly [2]. Group 2: Service Innovation - The introduction of the "Silver Consumption Experience Officer" program allows elderly volunteers to monitor and provide feedback on service quality, pushing businesses to improve their offerings [3]. - A set of service standards and operational guidelines for silver consumption scenarios has been developed to encourage proactive service adaptation by businesses [3]. - Educational initiatives, such as the "Smart Assistance for the Elderly" program, aim to bridge the digital divide by teaching elderly consumers how to shop and pay using smartphones, thereby enhancing their shopping experience [3]. Group 3: Regulatory Oversight - Zhangjiagang's market regulatory authority has intensified enforcement efforts to create a safe consumption environment for the elderly, including the establishment of a dedicated green channel for consumer rights protection [5]. - The average resolution time for consumer disputes has been reduced to within three working days, improving the efficiency of conflict resolution [5]. - Ongoing efforts to combat fraud in the elderly market have included five special operations this year, resulting in the investigation of two cases related to counterfeit and misleading advertising [5].