海口吃鸡文化大赏暨年味美食荟开席

Core Viewpoint - The event "Qiong Ban Tian Xia: A Cultural Feast of Chicken and New Year Delicacies" in Haikou showcases local culinary culture and aims to promote local dining brands through a "Food+" model [1] Group 1: Event Overview - The event took place on January 22, attracting over a thousand citizens and tourists to Haikou's Qilou Old Street to enjoy a culinary feast that combines local flavors and New Year traditions [1] - Notable local dining brands such as Longquan Group and Qiongcai Renjia presented signature chicken dishes like coconut chicken and old salt chicken, creating an interactive tasting experience for attendees [1] Group 2: Consumer Engagement - Ten citizen representatives participated in a blind tasting challenge, enhancing the interactive atmosphere of the event [1] - The event coincided with the launch of the Hainan Old Brand Carnival, promoting local traditional foods and inviting citizens and tourists to sample them for free [1] Group 3: Market Activities - Various New Year goods markets opened simultaneously across the city, including the Haikou Qilou Old Street New Year Goods Festival, which will run until February 16, offering a one-stop shopping experience [1] - Major shopping centers and unique street areas have also initiated New Year markets, featuring diverse business formats and special discounts for New Year's Eve meals to meet festive consumer demands [1]