Core Viewpoint - The recent launch of the "PUCKY Knock Knock Series" by Pop Mart has gained significant attention on social media, primarily due to its innovative design that transforms a traditional wooden fish into an electronic sound device aimed at emotional relief [1]. Product Details - The "PUCKY Knock Knock Series" features plush blind box keychains that activate sound effects when the head is tapped, catering to the emotional relief needs of the younger demographic [1][2]. - Each blind box is priced at 99 yuan, with a set of six boxes available for 594 yuan, and the series includes six regular characters plus one hidden character [4][5]. Market Performance - The hidden character "Success" saw its market price rise from 99 yuan to 396 yuan, reflecting a more than threefold increase, while regular characters like "Wisdom" and "Wealth" also experienced price increases to 162 yuan and 169 yuan respectively [11]. - The average price of the product has increased by 25% recently, with second-hand platforms listing the items at prices starting from 245 yuan [14][16]. Stock Market Impact - Following the product's popularity, Pop Mart's stock price surged over 6% on January 22, closing at 206 Hong Kong dollars per share, resulting in a market capitalization of 276.4 billion Hong Kong dollars [18]. - On January 21, Pop Mart announced a share buyback of 50,000 shares for a total of 96.49 million Hong Kong dollars, marking the second buyback within the week, with a cumulative buyback amount nearing 350 million Hong Kong dollars [20].
刚上架就秒空,99元涨到396元!被戏称为“打工治愈神器”,网友:到底是谁在买……
Xin Lang Cai Jing·2026-01-24 01:05