Zhong Jin Zai Xian·2026-01-24 01:31Core Viewpoint - JD Fresh Supermarket is expanding its presence with the opening of new stores in Beijing and Shanghai, aiming to enhance the shopping experience for consumers through direct sourcing and fresh products ahead of the Spring Festival [1][15]. Group 1: Store Openings and Features - JD Fresh Supermarket will open new locations in Beijing's Xihongmen and Shanghai's Pudong on January 30, focusing on providing high-quality and affordable shopping experiences [1]. - The Beijing store has already begun online delivery services, allowing residents to order products via the JD App and receive deliveries within 30 minutes [3]. - The new stores will feature a range of unique products, including the "24-hour vegetables" and "24-hour eggs," which are sourced and sold within a day to ensure freshness [5]. Group 2: Local and Seasonal Products - The Beijing store will introduce the "Jilin Chagan Lake winter fish" in gift boxes, highlighting a partnership with local fisheries to ensure authenticity and freshness [7]. - The Shanghai store will emphasize local flavors by introducing a "local vegetable" section and unique dishes like "Eight Treasure Rice" and "Scallion Grilled Ribs" to celebrate local culinary culture [9]. Group 3: Product Offerings and Promotions - Both stores will offer seasonal fruits such as large blueberries and strawberries, as well as premium seafood like Russian king crabs and fresh salmon at promotional prices [11]. - The stores will also feature a range of self-branded products, including organic milk and specialty snacks, catering to the growing trend of health-conscious consumption [13]. Group 4: Strategic Importance - The simultaneous opening of stores in Beijing and Shanghai represents a strategic move to strengthen JD Fresh's network in key urban areas, enhancing brand penetration and consumer reach [15]. - The new locations aim to provide a comprehensive coverage of core consumer areas in Shanghai, linking with existing stores to create a cohesive shopping experience [15].