姹紫嫣红中把“年味”带回家 上海市中心最大年宵花市开幕 5万多株郁金香冬日暖阳中绽放

Core Insights - The largest Lunar New Year flower market in downtown Shanghai opened, attracting many visitors to enjoy the vibrant floral displays and festive atmosphere [1] Group 1: Market Overview - The flower market is divided into two main areas: the "Bright Garden" in Fuxing Park, featuring a 600 square meter tulip garden, and an indoor flower room at Sinan Mansion showcasing various premium floral arrangements [1][2] - The market offers a wide range of flowers, including traditional New Year flowers like orchids and azaleas, as well as trendy new products such as waxed amaryllis and hydroponic tulip sets, with prices starting as low as 15 yuan [1][2] Group 2: Pricing and Discounts - Both locations provide high value for consumers, with prices reportedly at least 30% lower than other flower markets [2] - For example, a pot of large orchids is priced at 280 yuan, compared to over 500 yuan in other markets, and single butterfly orchids are available for just 28 yuan [2] Group 3: Product Variety and Innovation - The flower market features over 500 varieties of flowers, with a significant focus on butterfly orchids, which have nearly 100 different types cultivated from seedlings in Shanghai [2][3] - New landscape flowers have been introduced, integrating natural aesthetics into floral products, allowing for a more immersive home decor experience [3] Group 4: Seasonal and Cultural Integration - The market utilizes "five-degree bulbs" technology to ensure that bulb plants like hyacinths and tulips bloom from autumn to early spring, enabling winter flower viewing [3] - Alongside the flower market, a "Bright New Year Goods Market" offers traditional snacks and artisanal products, enhancing the festive shopping experience [3] Group 5: Event Duration and Community Impact - The event aims to create a lively and immersive consumer experience, contributing to the festive atmosphere in Huangpu District, and will run until February 1 [4]