广州举办年花营销暨招商推介活动 发布“2026广州年花藏宝图”

Core Viewpoint - The "Guangzhou Year Flower Marketing and Investment Promotion Activity" aims to promote local flower industry and enhance consumer engagement through various interactive experiences and a comprehensive guide for purchasing year flowers in 2026 [2][4]. Group 1: Event Overview - The event was held on January 23, organized by the Guangzhou Agricultural and Rural Bureau in collaboration with the Municipal Supply and Marketing Cooperative, featuring a flower exhibition and marketing initiative [2]. - The event showcased Guangzhou's top ten year flowers and introduced the "2026 Guangzhou Year Flower Treasure Map" to promote local culture and attract investment [2][4]. Group 2: Flower Supply and Products - The supply of year flowers in Guangzhou is projected to reach 20 million pots by 2026, significantly meeting consumer demand [4]. - Local flower companies presented a variety of products, including classic year flowers like butterfly orchids and kumquats, as well as innovative offerings such as mini kumquats and carnivorous plants to attract younger consumers [4]. Group 3: Interactive Features and Consumer Engagement - The event included various interactive activities such as flower arrangement performances, flower pressing experiences, and an AI-flower innovation space, enhancing consumer participation and driving on-site sales [4]. - The "Treasure Map" offers four main functions: guiding consumers to purchase flowers, facilitating bulk procurement for businesses, providing scenic flower routes, and sharing stories about the top ten year flowers [5][7]. Group 4: Industry Support and Initiatives - The Guangzhou Flower Industry Association promoted the top ten year flowers, which include butterfly orchids, red palms, and peach blossoms, among others [7]. - The Municipal Supply and Marketing Cooperative plans to offer a Spring Festival gift package at wholesale prices and Guangzhou Post will provide discounted delivery services to help residents send festive items home [7].