Core Viewpoint - The founder of New Oriental, Yu Minhong, has expanded the company's focus beyond education into other sectors such as agriculture and cultural tourism, driven by changes in national policy since 2021 [1][3]. Group 1: Company Transformation - Following the 2021 policy adjustments, New Oriental's educational business faced significant challenges, leading to a near-total cessation of its operations [3][5]. - The company transitioned from solely focusing on education to launching a new venture, Dongfang Zhenxuan, which is not directly related to education [3][5]. Group 2: New Business Objectives - Dongfang Zhenxuan aims to address two main pain points: ensuring food safety for consumers and improving income for farmers and fishermen [5]. - Despite its relatively small scale, with sales around 10 billion, Dongfang Zhenxuan has gained a reputation for reliable products [5].
俞敏洪谈新东方转型：我个人的性格通常是被动变化