Core Viewpoint - The recent establishment of the "Beijing New Oriental Retirement Club" has sparked significant discussion, with the club offering free online courses and low-cost offline experiences, indicating a strategic expansion into the senior demographic by New Oriental [1][2]. Group 1: Company Initiatives - The "Beijing New Oriental Retirement Club" is actively recruiting members and does not charge any membership fees, currently providing free online courses and offline experience classes priced at 19.9 yuan [1]. - The club plans to introduce more formal courses in the future, reflecting a commitment to expanding its educational offerings [1]. Group 2: Market Focus - New Oriental's recent focus on the senior demographic is part of its broader strategy within the New Oriental Cultural Tourism sector, which caters to all age groups [2]. - Annually, over 100,000 children participate in study tours and educational travel organized by New Oriental globally, showcasing the company's established presence in the educational travel market [2].
俞敏洪回应成立“北京新东方退休俱乐部”：新东方文旅面向全年龄段