2026无锡“两会”丨政协委员程述：建设“世界级文旅地标”，无锡要更有城市识别度

Core Viewpoint - Wuxi aims to enhance its recognition as a unique cultural and tourism destination by integrating cultural and tourism development, aspiring to become a "world-class tourism landmark" [1] Group 1: Challenges in Cultural and Tourism Integration - The integration of culture and tourism faces three deep-seated challenges: the need for deeper resource integration and value demonstration, the superficial exploration and international interpretation of cultural connotations, and the coexistence of resource "dispersal" and brand image "ambiguity" [2] - There is a need for innovation in product formats and experience models, as the current offerings are still traditional and face risks of homogenized competition, with few leading immersive projects [2] - The alignment of service facilities with international standards is still in its early stages, with gaps in personalized services and high-quality offerings compared to global benchmarks [2] Group 2: Recommendations for Wuxi's Development - Establish a city-level cultural and tourism resource coordination platform to integrate planning, branding, and market operations, creating a unified approach to cultural tourism [4] - Develop a core cultural tourism IP by leveraging globally recognizable elements like "Taihu," "Jiangnan," and "music" to create a compelling city brand [4] - Implement precise international marketing strategies by creating a higher-level coordination mechanism for global promotion, integrating city image promotion with international relations and economic cooperation [5] Group 3: Innovation and Service Upgrades - Foster innovation in the cultural tourism product system by establishing a city-level cultural tourism integration innovation fund to support new projects and creative ideas [5] - Develop themed deep-dive travel routes that encompass various attractions, along with customized services and cultural products [5] - Upgrade overall services by launching initiatives to enhance service facilities, building a "smart tourism brain," and promoting a lifestyle where "the city is a scenic area, and life is tourism" [5]