Core Viewpoint - The article highlights the innovative approach taken by Kanghu Village in Guizhou Province, where local agricultural products, particularly the cultivation of Matsutake mushrooms, are promoted through live-streaming e-commerce to enhance income for villagers [1][3]. Group 1: Agricultural Development - Kanghu Village has shifted from traditional crop cultivation (wheat and corn) to a dual-driven model of "specialized planting + e-commerce live streaming" to increase revenue [3]. - The village has established a 300-acre Matsutake mushroom planting base, where farmers are actively involved in the cultivation process [3][4]. - The development model includes unified procurement of mushroom seeds by the village collective, with technical guidance provided throughout the planting process [4]. Group 2: E-commerce and Community Engagement - The live-streaming initiative, led by village party secretary Ding Xiuhua, aims to promote local products and drive village industry development, ultimately benefiting the community [3][4]. - The "Xiao Ding Live Streaming Room" has successfully generated over 2 million RMB in online sales, demonstrating the effectiveness of the e-commerce strategy [3]. - The initiative has created job opportunities for over 50 villagers, allowing them to earn income close to home [4].
(乡村行·看振兴)村支书变 “主播” 安徽固镇农货搭上 “云快车”
Xin Lang Cai Jing·2026-01-24 03:07