老字号·新潮牌｜以文化赋能，让卤味老字号“潮味”出圈

Core Insights - Luweizhai, founded in 1927, is a time-honored Chinese brand specializing in the research, production, and sales of marinated products, with its core product being the "non-heritage de-fatted pig trotters" [1] - The company has innovatively created a "museum cluster" that combines rich history with modern experiences, attracting nearly 30% of customers to its stores [1] - The third-generation inheritors of the brand maintain traditional methods while integrating smart production lines, and new low-salt and pepper-flavored products have quickly captured 30% of store sales within three months [1] Company Strategy - The core company museum serves not only as an exhibition space but also utilizes digital methods to engage consumers in the traditional process of ingredient selection and marination [1] - The blend of tradition and innovation is emphasized, showcasing that heritage can be a foundation for modern creativity rather than a burden [1]