助力广货行天下！广东旅游控股集团马年“礼”送万家

Core Viewpoint - Guangdong Travel Holding Group is actively promoting local products through a series of exhibitions and online sales, aligning with the provincial government's initiative to boost local commerce and tourism during the Spring Festival [1][3]. Group 1: Event Overview - The "Guangdong Products Going Global" exhibition was held in Guangzhou, featuring local specialties and cultural products to attract visitors and promote regional tourism [1][3]. - The event included both offline and online sales platforms, allowing consumers to purchase products through various channels [12]. Group 2: Product Highlights - Featured products included geographical indication items such as Yingde black tea, Chaozhou tangerines, and Zengcheng fragrant rice, showcasing the unique qualities of Guangdong's local produce [6][7]. - The event also highlighted popular festive items from Guangdong's star-rated hotels, including traditional snacks and gift boxes [9]. Group 3: Marketing and Promotion Strategies - The event utilized live streaming to engage consumers, allowing them to interact and purchase products remotely, thus expanding the reach of local goods [11][12]. - Future promotional activities include participation in events in Harbin and Beijing, as well as international marketing efforts in Paris to attract overseas visitors [13]. Group 4: Economic Impact - The series of activities aims to stimulate local consumption and enhance the market vitality by leveraging Guangdong's rich commercial heritage and innovative supply offerings [13].