吉林释放冰雪消费活力

Group 1 - The core objective of Jilin Province is to enhance the ice and snow tourism market by diversifying product offerings, strengthening event leadership, and improving service levels, aiming to attract over 180 million ice and snow tourists this season with total spending exceeding 330 billion yuan [1] - Jilin Province boasts rich ice and snow resources, with over 300 kilometers of ski trails and the longest aerial cableway network in the country, including five national-level ski resorts, with further increases in ski trail area, length, and number of facilities this season [1] - The province has established an "East Snow West Ice" pattern in ice and snow tourism, continuously launching new consumer products and experiences such as rime drifting, snowfield traversing, and ice and snow educational activities [1] Group 2 - On January 15, a year ahead of the 2027 Winter Universiade, Changchun and Jilin cities hosted multiple events to invite global youth to participate in ice and snow activities, with over 100 ice and snow events planned at various levels in Changchun [2] - The Jilin Provincial Secretary emphasized the importance of transforming "cold resources" into "hot industries" by stimulating cultural and tourism consumption potential, aiming to create a world-class ice and snow brand and tourism destination [2]