宣称儿童唇膏“食品级”！戴可思被立案调查后致歉

Core Viewpoint - The company, Daikosi, a well-known maternal and infant skincare brand in China, has faced multiple penalties for misleading advertising practices, particularly regarding its children's lip balm product, which was falsely marketed as "food-grade" and safe for ingestion [2][4][5]. Group 1: Company Background - Daikosi is associated with Wuxi Daikosi Biotechnology Co., Ltd., established on June 16, 2017, with Zhang Xiaojun as the legal representative [2]. - The brand has previously been penalized for false advertising, including a fine of 5,000 yuan for mislabeling products as suitable for pregnant women when they were not [2]. Group 2: Recent Incidents - The recent incident involved the "Daikosi Baby Lip Balm," which was advertised as "food-grade" and safe for babies to lick, leading to an investigation by the Wuxi market supervision authority [4][5]. - The National Medical Products Administration has regulations prohibiting the labeling of children's cosmetics with terms like "food-grade" or "edible," emphasizing that cosmetics and food are governed by different standards [4][7]. Group 3: Company Response - Daikosi issued a statement acknowledging that the misleading claims were due to a misunderstanding by promotional staff and that the content was not approved by the company [4][5]. - The company has committed to strengthening its advertising review processes to prevent similar incidents in the future [5]. Group 4: Legal Implications - Legal experts have noted that the misleading labeling of the lip balm could influence consumer decisions, particularly among parents, and that such claims violate cosmetic regulations [7][8]. - The presence of misleading information on search pages is considered a form of active promotion, which can still be subject to regulatory scrutiny [7][8].