视频丨球迷服、加油喇叭……义乌借世界杯东风加速驶入体育消费“快车道”

Core Insights - The upcoming 2026 FIFA World Cup is generating significant economic activity in Yiwu, Zhejiang, as the city capitalizes on the sports consumption trend ahead of the event [1] Group 1: Market Dynamics - Yiwu's sports goods market has seen a surge in orders since mid-2022, transforming what was traditionally a "slow season" into a bustling period for sales [3] - The most popular merchandise includes fan apparel for host nation Mexico, with approximately 300,000 units ordered, followed by strong sales for traditional powerhouses like Brazil and Argentina, with around 200,000 units for Argentina [5] - Merchants are increasingly focusing on product design and cultural relevance, with new offerings including children's sizes and pet apparel, which have been well-received by international customers [7] Group 2: Intellectual Property and Quality - Many merchants are prioritizing the protection of their designs through patents, which has allowed them to increase prices by about 20% for certain products, such as the Brazil team jersey [8] - A football manufacturing company has ramped up production to over 100,000 units per month, ensuring timely and quality delivery by optimizing production schedules and increasing shifts [10] Group 3: Broader Sports Engagement - The demand for trophies and medals has risen due to the growing popularity of local sports leagues and community fitness initiatives, leading to an increase in smaller orders from grassroots events [12] - The previous World Cup in Qatar saw Yiwu's products capture approximately 70% of the market share for World Cup-related merchandise, indicating a strong link between market demand and production capabilities [10]