苏州市政协委员李键：将《孙子兵法》打造为全球IP，让世界通过“智慧之书”认识苏州

Core Viewpoint - The proposal to enhance Suzhou's international recognition by leveraging the global appeal of "The Art of War," which is widely studied and applied in business and academia, particularly in over 80% of business schools [3]. Group 1: Globalization of "The Art of War" - "The Art of War" is recognized as a world-class cultural symbol, yet Suzhou's association with it remains unclear [3]. - The current international image of Suzhou relies heavily on traditional symbols like classical gardens, failing to utilize "The Art of War" as a key cultural resource for enhancing the city's global identity [3]. Group 2: Specific Recommendations - The proposal includes establishing international research centers and hosting high-end forums to gain discourse power over contemporary interpretations of "The Art of War" [3]. - A shift in narrative from "military book" to "book of wisdom" is suggested, with the core slogan "Suzhou: Source of Wisdom" and the development of digital content such as documentaries, short videos, and animated games [3]. Group 3: Experience and Engagement - The design of a "Way of Understanding" educational travel route that integrates history and modernity is recommended, along with the use of VR/AR technology to create immersive cultural tourism projects [3]. - There is a call to deepen engagement on overseas social platforms, plan global exhibitions, and embed the theme of wisdom in high-level international forums like the Davos Forum and the China International Import Expo [3]. Group 4: Cultural IP Development - "The Art of War" is seen as an excellent cultural IP that can be promoted globally by returning overseas students and foreign businesspeople, spreading Suzhou's wisdom and peaceful development philosophy [4]. - The aim is to elevate Suzhou from being known as a "classical garden city" to an "Eastern Wisdom Source," securing a unique cultural high ground in global city competition [4].