文化“新三样”出海，杭州谋领跑

Core Viewpoint - Hangzhou aims to become a leading high-quality development hub for the national cultural "New Three Samples" and a demonstration site for cultural exports by 2026 [1][3] Group 1: Cultural "New Three Samples" - The cultural "New Three Samples," represented by online literature, online films, and online games, have become significant carriers for Chinese culture to go global [3] - During the 14th Five-Year Plan period, Hangzhou ranked first among similar cities in China with 31 key national cultural export enterprises and 688 licensed online dramas, including 491 online animations, accounting for 31% of the national total [3][5] - The cultural "New Three Samples" from Hangzhou have reached over 1 billion overseas users [5] Group 2: Quality Improvement and Technological Innovation - The focus is shifting from scale expansion to quality enhancement in the cultural "New Three Samples" due to advancements in digital technology [5] - Zhejiang Huace Film & TV Co., Ltd.'s "National Color Model" has been recognized as a key AI+Culture model, significantly improving overseas distribution efficiency by reducing costs by 50%-60% [5] Group 3: Government Support and Initiatives - The newly established cultural "New Three Samples" overseas audiovisual industry service center in Hangzhou aims to address language barriers, cross-border service shortcomings, and overseas rights protection issues [5] - Hangzhou has released measures to promote the overseas expansion of online literature, online dramas, and online games, including five major actions and 18 specific initiatives to build a comprehensive support system [6] Group 4: Regional Development and Collaboration - Various districts in Hangzhou are competing in the cultural sector, with initiatives like the first computing power town and significant funding for cultural technology integration [8] - The West Lake District is focusing on AI-driven content creation and has proposed measures to foster a favorable industrial ecosystem [8] Group 5: Talent Development and Policy Recommendations - Experts suggest enhancing international cultural exchange activities and cultivating a talent pool skilled in international languages and narratives to better align cultural exports with local customs and regulations [9] - Recommendations include providing upfront subsidies for scriptwriting in online short dramas and establishing a "green review channel" to alleviate financial pressures on creative teams [9] Group 6: Future Cultural Platforms - By 2026, Hangzhou plans to strengthen national cultural and technology integration demonstration bases and short video bases, guiding the healthy development of new cultural formats such as online literature, online games, and esports [10]