千年名城广邀宾朋“来扬州·过新年·行大运”：一场有滋有味、有韵有魂的春节之旅

Core Viewpoint - Yangzhou is launching a two-month series of activities titled "Come to Yangzhou, Celebrate the New Year, and Seek Good Fortune" to boost economic vitality and enhance the experience of both citizens and tourists [1][4]. Group 1: Event Overview - The series of activities will run from January 24 to March 29, featuring six main themes: "Catch the Big Market, Taste the Big Meal, See the Big Exhibition, Listen to the Big Drama, Pray for Good Fortune, and Send Big Gifts" [2][4]. - The initiative aims to provide a comprehensive and immersive experience of the New Year, integrating traditional cultural charm with modern consumer experiences [1][2]. Group 2: Thematic Activities - "Catch the Big Market" focuses on festive consumption, including exhibitions of quality New Year goods, local delicacies, flower markets, a New Year housing month, and a green intelligent car exhibition [4]. - "Taste the Big Meal" will leverage Yangzhou's reputation as a "World Food Capital" by offering authentic Huaiyang New Year's Eve dinners and a month-long immersive early tea experience [4]. - "See the Big Exhibition" will showcase traditional crafts through exhibitions like "Eight Eccentrics of Yangzhou," jade craftsmanship, and lacquerware, along with a cultural market [4]. - "Listen to the Big Drama" will feature a blend of traditional opera and festive performances, including concerts and folk art shows across the city [4]. - "Pray for Good Fortune" will include a bell-ringing ceremony at major temples on New Year's Eve, complemented by a drone performance [4]. - "Send Big Gifts" will introduce various consumer incentives, such as subsidies for car upgrades, home appliances, and fuel discounts [4]. Group 3: Supporting Policies - Yangzhou has introduced policies to support the stable development of the catering industry, effective until the end of 2026, focusing on cost reduction, traffic attraction, and inventory activation [5]. - Key measures include a special fund of 20 million yuan for monthly utility subsidies for restaurants on the "Yangzhou Cuisine" platform, with a maximum annual subsidy of 10,000 yuan per establishment [5]. - Financial support will also be provided through interest subsidies on loans for catering businesses, aligning with national policies [5].