刘涛郭晶晶代言品牌被立案调查

Core Viewpoint - The children's care brand "Dai Kesi," endorsed by Guo Jingjing and Liu Tao, is under investigation for allegedly violating regulations by labeling a children's lip balm as "food-grade" [1] Group 1: Regulatory Issues - The product in question was found to claim it was a "food-grade lip balm," which violates the "Regulations on the Supervision and Administration of Children's Cosmetics" issued by the National Medical Products Administration in 2021 [1] - The regulations prohibit labeling children's cosmetics with terms like "food-grade" or "edible" [1] - The Wuxi New District Market Supervision Bureau has initiated an investigation into the parent company, Wuxi Dai Kesi Biotechnology Co., Ltd. [1] Group 2: Company Response - Dai Kesi stated that the "food-grade" claim was a misunderstanding by promotional staff and was not approved by the company [1] - The company has removed the misleading promotional content from its online platforms and expressed regret over the incident [1] - Dai Kesi emphasized that the controversy pertains only to advertising language and does not involve product quality or safety issues [1] Group 3: Company Background and Performance - Dai Kesi was founded in 2017 and primarily sells mosquito repellent and children's care products, with price ranges from 6.9 yuan to 229 yuan [1] - The company has received eight rounds of financing from investors including Lafang Jiahua and Xiangfeng Investment [1] - Despite significant sales growth, with GMV reaching 200 million yuan in 2019 and over 1 billion yuan in 2020, the company has a low market share [1] - The founder, Zhang Xiaojun, aims for sales to exceed 1 billion yuan by 2025 [1]