被立案调查后，戴可思致歉

Core Viewpoint - The company Daikosi has faced controversy regarding its lip balm's promotional claims of being "food-grade" and "capable of improving lip inflammation," which it attributes to a misunderstanding by promotional personnel and has since retracted the misleading advertisements [1][2]. Group 1: Company Response - Daikosi issued a statement acknowledging the controversy surrounding its lip balm's advertising claims, clarifying that the issue pertains only to advertising language and does not affect the product's quality or safety [1][2]. - The company emphasized that it adheres to the "Cosmetic Safety Technical Specifications" for children's cosmetics and conducted oral toxicity tests to ensure safety in case of accidental ingestion by children [1][2]. - Daikosi expressed regret over the misleading advertisement and committed to strengthening the review process for advertising content to prevent similar incidents in the future [2]. Group 2: Media Reports and Regulatory Actions - Media reports indicated that Daikosi's flagship store on a shopping platform advertised the "Daikosi Baby Lip Balm" as "food-grade lip balm" and highlighted that it is safe for babies to lick [2]. - The product was promoted with claims of passing safety tests from authoritative institutions, stating that it is "non-toxic" when ingested [2]. - On January 19, 2026, the Wuxi New District Market Supervision Administration decided to file a case against Daikosi after reviewing the situation, indicating potential regulatory scrutiny [2].