“游在宁夏 吃在吴忠”高铁冠名列车首发开行

Core Viewpoint - The launch of the "Travel in Ningxia, Eat in Wuzhong" high-speed train marks a significant initiative to promote Wuzhong's cultural and tourism brand, aiming to enhance its visibility and attract more visitors to the region [1][5]. Group 1 - The high-speed train, designed by Lanzhou Railway International Travel Company, features a prominent theme that combines elements like the Yellow River, ancient city silhouettes, and local delicacies, making it a "moving landscape" on the rail line [3][5]. - The train will connect major cities such as Xi'an, Zhengzhou, Shanghai, and Hangzhou, leveraging high-speed travel to extend Wuzhong's cultural tourism appeal to a broader audience [5]. - On the inaugural day, the train hosted promotional activities including performances of local cultural acts like "Flower" songs and face-changing shows, providing an immersive cultural experience for passengers [5]. Group 2 - The initiative serves as a vital platform for Wuzhong's cultural tourism brand to reach out, while also acting as a strong engine to attract tourism resources to the region [5]. - The high-speed train advertising format aims to address the current lack of awareness regarding Wuzhong's tourism offerings, facilitating a transition from being a "transit point" to a "destination" [5]. - This project is expected to stimulate the development of weekend and short-distance travel markets along the route, thereby activating the entire cultural tourism consumption chain [5].