33.29万亿元！历史新高

Core Insights - The scale of bank wealth management reached a historical high of 33.29 trillion yuan by the end of 2025, with a total of 730.3 billion yuan generated in returns for investors, marking a 2.87% increase from the previous year [1][11]. Group 1: Market Overview - By the end of 2025, there were 136 banks and 32 wealth management companies that launched a total of 33,400 new wealth management products, raising 76.33 trillion yuan [3]. - The number of existing wealth management products reached 46,300, an increase of 14.89% from the beginning of the year, with a total scale of 33.29 trillion yuan, up 11.15% [3]. Group 2: Product Types - Fixed income products accounted for 32.32 trillion yuan, representing 97.09% of the total wealth management product scale, a decrease of 0.24 percentage points from the beginning of the year [5][7]. - Mixed products saw an increase in scale to 0.87 trillion yuan, making up 2.61% of the total, an increase of 0.17 percentage points [5][7]. Group 3: Asset Allocation - As of the end of 2025, the asset allocation of wealth management products remained predominantly in fixed income, with investments in bonds, non-standardized debt assets, and equity assets amounting to 18.52 trillion yuan, 1.82 trillion yuan, and 0.66 trillion yuan respectively [9]. - The proportion of wealth management products allocated to public funds reached 5.1%, an increase of 2.2 percentage points compared to the previous year [9]. Group 4: Investor Growth - The number of investors holding wealth management products reached 143 million by the end of 2025, a growth of 14.37% from the beginning of the year, with 17.69 million new individual investors and 310,000 new institutional investors [12]. - The average yield of wealth management products in 2025 was 1.98% [12]. Group 5: Distribution Channels - Wealth management companies continued to expand distribution channels beyond their parent banks, with 31 out of 32 companies offering products through other banks [15]. - By December 2025, 593 institutions were involved in cross-bank distribution of wealth management products, an increase of 31 from the beginning of the year [16].