一年卖出192台车 保时捷销冠:女顾客超60% 没有所谓的资源 曾差点被公司淘汰
Mei Ri Jing Ji Xin Wen·2026-01-24 14:03

Group 1 - The core viewpoint of the article highlights the achievements of Qianwen Mu, a top sales representative at Porsche, who has successfully sold a significant number of vehicles, with over 60% of her customers being female and a notable increase in online sales expected by 2025 [1] - In 2023 and 2024, Qianwen Mu sold 170 Porsche vehicles each year, and in 2025, she increased her sales to 192 vehicles, confirming her capabilities amidst previous doubts about her performance [1] - Qianwen Mu's sales included 175 new car orders and 17 used car orders in 2025, showcasing her strong market presence [1] Group 2 - Porsche's global sales for 2025 are projected to be approximately 279,000 units, with around 42,000 units sold in the Chinese market, reflecting a year-on-year decline of 26% [3] - The decline in sales is attributed to supply shortages in the 718 series and fuel-powered Macan models, as well as a sustained weakness in high-end product demand in the Chinese market [3] - Porsche is undergoing a recalibration year in 2025, with significant adjustments in its dealership network, reducing the number of sales outlets from about 150 in 2024 to 114 by the end of 2025 [3] Group 3 - The current market adjustment and industry reshuffling are seen as inevitable processes as the market matures, indicating a need to reassess the number of participants in the market [4] - There have been reports of risks associated with the optimization of the dealership network, including the closure of certain authorized dealerships due to financial issues faced by the dealer group [4] - Porsche China is actively working to protect customer rights and has decided to terminate its dealership agreements with specific centers due to these financial problems [4]

一年卖出192台车 保时捷销冠:女顾客超60% 没有所谓的资源 曾差点被公司淘汰 - Reportify