“1天卖出全年的量”!马克龙同款太阳镜爆火
Xin Lang Cai Jing·2026-01-24 14:29

Group 1 - The sunglasses worn by French President Macron gained significant attention, leading to a surge in the stock price of its Italian parent company, iVision Tech, which rose over 60% within three days [1][7]. - Macron's sunglasses are from a high-end niche brand that was acquired by an Italian eyewear company, with a retail price of €659, approximately 5,428 RMB [5]. - The brand's website experienced a dramatic increase in traffic, with 50,000 visits in just half a day, causing multiple outages due to the high demand following Macron's appearance [5]. Group 2 - Prior to the surge in popularity, the brand sold only about 200 pairs of sunglasses annually, but after the exposure, it sold its entire yearly stock within 24 hours [7]. - The stock price of the Italian parent company of the sunglasses brand increased by approximately 68% by the 23rd, reflecting the impact of the publicity generated by Macron's appearance [7].

“1天卖出全年的量”!马克龙同款太阳镜爆火 - Reportify