西宁火锅店年销30吨班玛牦牛肉，高原特产借冷链进城

Core Insights - The article highlights the successful integration of highland specialty products, such as fresh yak meat from Guoluo Tibetan Autonomous Prefecture, into urban dining experiences, facilitated by the improvement of cold chain logistics in Qinghai [2] Group 1: Industry Developments - The cold chain logistics system in Qinghai is continuously improving, enabling the transportation of highland products to urban areas [2] - The promotion of the "flying economy" model is showing positive results, allowing regional specialties to reach broader markets [2] Group 2: Company Performance - A specific hot pot restaurant in Xining is projected to sell 30 tons of yak meat by 2025, indicating strong demand for highland products [2]