Core Viewpoint - The article highlights how traditional brands, specifically Lao Meihua, are revitalizing their image and product offerings to appeal to modern consumers, blending heritage craftsmanship with contemporary design and technology [3][4]. Group 1: Company Innovation - Lao Meihua has successfully integrated traditional craftsmanship with modern consumer demands, exemplified by their new Chinese-style brooches that resonate with younger audiences [4]. - The company utilizes big data and new materials to adapt their products, such as shoes, to better fit the changing physical characteristics of consumers, moving from traditional designs to modern, functional footwear [4]. Group 2: Market Strategy - Lao Meihua aims to attract younger consumers by innovating while maintaining the essence of their traditional techniques, thus transforming from an "old antique" to a "new national trend" [4]. - The company plans to continue its focus on innovation and quality as it approaches its 115th anniversary in 2026, emphasizing the importance of being relevant in the current market [4].
老美华拥抱“新国潮”
Xin Lang Cai Jing·2026-01-24 21:42