昆明政企协同激活假日经济新动能

Core Viewpoint - The article highlights the strategic initiatives taken by the Kunming Municipal Bureau of Commerce to boost consumer activity during the upcoming Spring Festival, emphasizing the integration of various sectors to enhance the shopping experience and ensure safety in commercial areas [1] Group 1: Consumer Market Initiatives - The Kunming Municipal Bureau of Commerce organized a planning meeting for the 2026 Spring Festival consumer season to innovate consumption scenarios and stimulate market vitality [1] - Various commercial complexes will deepen the integration of commerce, tourism, culture, and sports, planning activities such as the "Second Venue" for Yunnan Supermarket, New Year goods markets, and national trend performances to further unleash consumer potential [1] Group 2: Digital and Policy Support - An official WeChat account will be launched to provide a "Spring City Consumption Guide," integrating policy announcements, pilot applications, promotional activities, and safety tips, serving as a digital bridge between the government, businesses, and consumers [1] - The Kunming Municipal Bureau of Commerce aims to leverage the significant increase in international tourists and various flow advantages through measures like issuing special consumption vouchers and promoting "ticket root economy" to create an efficient platform for commercial resource circulation [1] Group 3: Strategic Goals - The bureau plans to establish a timely response mechanism for government-business communication, positioning "Come to Spring City, Celebrate the Spring Festival" as a prominent slogan for this year's festivities in Kunming [1]