【盘点2025】“甘味”产品去年销售412亿元

Core Insights - The "Guanwei" agricultural product brand achieved sales of 41.2 billion yuan in 2025, marking a year-on-year growth of 33.3% [1] - The brand has established a comprehensive brand system with a "1+55+750" matrix, consisting of one provincial brand, 55 regional public brands, and 750 enterprise trademarks [1] - The brand has developed eight major industrial clusters, contributing to a total of 2,655 green, organic, and geographical indication agricultural products [1] Marketing and Distribution - "Guanwei" has created a marketing network that integrates online and offline channels, with 100 authorized stores nationwide and operational centers in major wholesale markets [1] - The brand has established 30 online sales platforms and official flagship stores on platforms like Douyin, promoting new sales formats such as live streaming competitions [1] - "Guanwei" has expanded internationally, setting up five overseas warehouses in Singapore and Thailand, with products exported to over 90 countries and regions [1] Brand Impact - The "Guanwei" brand has ranked first in the China Regional Agricultural Industry Brand Influence Index for five consecutive years, significantly contributing to farmers' income and wealth [2] - The brand is recognized as a "golden key" for farmers, enabling millions to share in the benefits of brand development [2]