爆火！这款挂件盲盒登上热搜，网友：挺懂年轻人的

Core Insights - The recent launch of the "PUCKY Knock Knock Series" plush blind box by Pop Mart has gained significant popularity, featuring an electronic sound device that triggers sound effects when tapped, aimed at emotional relief [1][2] - The initial market response has seen the hidden variant "Success" increase in price from 99 yuan to 396 yuan, a 300% premium, while the most popular regular variant "Wisdom" rose from 99 yuan to 209 yuan, a 100% premium [2] Group 1 - The "PUCKY Knock Knock Series" consists of 6 regular characters and 1 hidden character, priced at 99 yuan per box and 594 yuan for a full set [1] - The series has sold out on Pop Mart's official mini-program, indicating strong demand [2] - Social media reactions highlight that Pop Mart understands the preferences of young consumers [4] Group 2 - As of January 23, Pop Mart's stock price increased by 6.6%, closing at 219.600 HKD per share, with a market capitalization of 294.6 billion HKD [5] - The company has repurchased 500,000 shares for a total of 96.49 million HKD, marking its second buyback within the week, with a cumulative buyback amount nearing 350 million HKD [7] - For the third quarter of 2025, Pop Mart reported a 245% year-on-year increase in overall revenue, with the Chinese market growing by 185% to 190% and online channels seeing a remarkable growth of 300% to 305% [7][8] Group 3 - International investment bank Morgan Stanley projects Pop Mart's net profit to reach 12.6 billion RMB in 2025, with the company holding 20 billion RMB in net cash at the end of the previous year [12]